FRESH-A film by Ana Sofia Joanes

FRESH-

Our current industrial method of food production is increasingly viewed as an unsustainable system, destructive to the environment and public health. But what is the alternative?

Fresh profiles the farmers, thinkers, and business people across the nation who are at the forefront of re-inventing food production in America. With a strong commitment to sustainability, they are changing how farms are run, how the land is cared for, and how food is distributed. Their success demonstrates that a new paradigm based on sustainable practices can be profitable and a model for our food system, if people choose to support it.

Fresh opens with a short summary of the problems and consequences of industrialized food production, then focuses primarily on the individuals who are creating new approaches to address environmental, health, and economic challenges throughout the food chain.

Joel Salatin is a world-famous sustainable farmer and entrepreneur who, by observing nature, devised a rotational grazing system for his animals that heals the land while making his operations many times more profitable than his conventional farming neighbors.

Will Allen, a former pro basketball player and recipient of a Macarthur “Genius Award”, is now one of the most influential leaders of the urban farming movement. He teaches people in the inner city the value of healthy food and how to grow their own.

David Ball saw his family-run supermarket and a once-thriving local farming community dying with the rise of Walmart and other big chains. So he reinvented his business, partnering with area farmers to sell locally-grown food at an affordable price. His plan has brought the local economy back to life.

Fresh also features a farmer in Iowa who illustrates the struggles family farmers face, a hog farmer in Missouri who stopped using antibiotics on his pigs, and commentary by noted food expert and author Michael Pollan.

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